A qualitative and quantitative research project facilitated by the project management of Christine Holcombe.
- Creating quantitative and qualitative research plans to gauge info-finding behavior for ski destinations
- Working with QualVu, a 3rd-party vendor, to conduct remote video surveys
- Drafting a recruitment screener
- Developing a remote qualitative discussion guide for video responses
- Writing a 75-question quantitative survey
- Creating digestible reports of complex qualitative and quantitative findings.
- Understanding the nuances of remote asynchronous surveys
- Analyzing video survey responses
- Assigning confidence intervals to survey questions
- Analyzing data for statistical significance
- Establishing a relationship with QualVu (an excellent company and great resource!)